How to Take Great Photos for Your Ad With Just a Phone
Buyers decide in seconds whether to open your ad, and the first photo does most of the work. You do not need a professional camera. A modern phone, good light and a few minutes of care will make your ad stand out from the rest.
1. Use daylight
Natural light is the best light. Take photos near a window or outside in the shade, in the morning or late afternoon. Avoid harsh midday sun, which makes dark shadows, and avoid the flash, which makes shiny surfaces look white and flat.
2. Clean the item and the background
Wipe the screen, wash the car, fold the clothes. Then place the item in front of a plain background such as a white wall, a clean floor or a table. A tidy background makes the item look cared for and keeps the buyer's eye on what you are selling.
3. Show every side
- Phones and electronics: front, back, sides, the screen switched on, and the box and charger.
- Cars and motorbikes: front, back, both sides, the dashboard with the mileage, the seats and the engine.
- Property: the outside, every room, the kitchen, the bathroom and the view.
- Furniture and fashion: the whole item, then close-ups of the material and any label.
4. Be honest about damage
Take a clear close-up of any scratch, dent or stain. It may feel strange to show faults, but buyers trust sellers who are open, and it saves time on both sides when they come to see the item.
5. Choose a strong first photo
The first photo is the one shown in search results. Make it a clear, bright photo of the whole item, taken straight on and filling most of the frame. Hold the phone steady, tap the screen to focus, and keep the lens clean.
6. Do not use photos from the internet
Use your own photos of the real item. Copied photos confuse buyers and make them suspect a scam. Our team reviews every ad before it goes live.
Frequently asked questions
How many photos should my ad have?
Add as many clear photos as you need to show the item from every side, including close-ups of any damage. More good photos means fewer questions from buyers.
Should I use the flash?
Usually not. Daylight from a window or in the shade gives truer colours and softer shadows than the flash.
Can I use photos from the manufacturer's website?
No. Use your own photos of the real item. Copied photos make buyers suspicious and may stop your ad from being approved.
Which photo should be first?
A bright, clear photo of the whole item taken straight on. It is the photo buyers see in search results.
Ready to sell? Post your ad on eTarad. It is free.
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